Use Case Scenario: Veterinarians are overwhelmed with loads of information and content related to their practice, making it difficult to effectively mine for the content that they need when they are with clients. 

With veterinarians increasingly using smartphones and tablets to access information both in their offices and out in the field, Zoetis wanted to provide a platform that would transform the way its customers work by providing instant access to medical information and business resources virtually wherever they are—be it in the office or in the field. Additionally, Zoetis aimed to:

  • Utilize technology to revolutionize how they communicate with customers and provide the resources they need to provide the best healthcare possible for the animals they treat

  • Provide veterinarians instant access to the medical information
    and business resources that they rely on in one location, available
    both online and offline, so they can spend less time with administrative tasks and more time practicing medicine

  • Reduce time spent searching and surfing through internal sites for necessary content 

PDF icon Case Study Zoetis744.4 KB