Mobile applications are now the preferred interaction model for mobile users who are browsing the Internet or making use of the different capabilities of a mobile device. Mobile applications are available to users predominantly from app stores. These app stores act as online application distribution systems for mobile devices that run on popular mobile operating systems such as iOS and Android. Mobile users increasingly use these applications instead of the in-built web browser on the mobile device to access information, collaborate with other users and perform transactions online. Many organizational leaders realize that a mobile application strategy is critical to the growth of an organization as it evolves into a mobile enterprise to serve the rising demands of its employees, customers and partners.